However, you will only see a fraction of the total keywords used by people to find your site. If you are stuck this is an okay workaround. In brief, it began in 2011, when Google introduced Secure Search to protect privacy.Īs an alternative, the majority of people turned to Google Search Console to get these keywords back. You can find out more about what this means in our beginner’s guide to ‘not provided’ The major problem with the keyword report in Google Analyticsĩ9% of the keywords in this report are marked as either (not provided) or (not set).
Of course, there is no harm in that, but your priority should be to analyze the keyword report in Google Analytics and identify the keywords that drive the most traffic.Īnd then track whether the people that land on these pages are converting or at least showing positive engagement.Ī priority should be to find out whether your target keywords are driving traffic to the right pages on your website.įor this, Google Analytics is a key tool to explore which keywords are driving the most traffic to your site in granular detail.Īlso, by setting up a custom report to track the behavior of people, you’ll be able to analyze your keyword performance for free! As an experienced SEO, you are probably able to make the most out of the keyword report in Google Analyticsīut that doesn’t mean just checking glamour metrics like Serp rankings on Google for your target keywords.
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